Privacy & Cookie Policy
Introduction
Most Friendship Ltd (“we,” “our,” or “the Company”) is committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, share, and protect personal data in the course of our business operations across our branches in the UK, France, and Hong Kong, including communications within our teams and interactions with various stakeholders, such as prospects, clients, suppliers, distributors, contractors, agents, service providers, and vendors. We comply with applicable data protection laws in each jurisdiction, ensuring that our practices meet the legal requirements and protect your rights.
1. Data Controller
For the purposes of this privacy policy, Most Friendship UK Ltd, registered at 2/3 Hornton Court East, Kensington High Street, London W8 7RT, United Kingdom, is the data controller for personal data processed in the UK. The respective branches in France and Hong Kong are responsible for data processing in their jurisdictions in accordance with local laws.
2. Data We Collect
We collect the following types of personal data as part of our business activities across all branches:
Individuals Involved in Business Operations: This includes, but is not limited to, employees, prospects, clients, suppliers, distributors, contractors, agents, service providers, and vendors. We may collect names, contact information (e.g., email addresses, phone numbers), job titles, and other relevant business-related data.
Third Parties: Personal data collected through interactions with third parties such as legal advisors, accountants, website administrators, regulatory bodies, auditors, and other service providers.
Cookies and Website Usage Data: Information collected through cookies and other tracking technologies on our website (see the Cookies Policy section below).
3. Purpose and Legal Basis for Processing
We process personal data for various purposes, depending on the category of individuals:
Business Operations
Purpose: To facilitate communication, manage relationships, and provide services effectively.
Legal Basis: Processing is necessary for the performance of contracts and based on legitimate interests for business development, ensuring that our interests do not override the rights of individuals.
Prospect and Client Data
Purpose: Collecting data for marketing, business development, service delivery, and compliance with legal obligations (e.g., legal and tax purposes).
Legal Basis: Processing is necessary for the performance of contracts and based on legitimate interests; following appropriate assessments to balance our interests with individual rights, and consent where applicable.
4. Sharing Your Personal Data
We may share your personal data in the following situations:
With Service Providers: We may share your personal data with service providers to monitor and analyse the use of our service or to contact you.
For Business Transfers: We may share or transfer your personal data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
With Business Partners: We may share your personal data with our business partners to offer you certain products, services, or promotions.
With Other Users: When you interact in public areas of our services (such as forums or social media), your personal data may be viewed by other users and publicly distributed.
For Legal Compliance: We may share your personal data to comply with applicable laws, regulations, or lawful requests law enforcement agencies.
For Fraud Prevention or IT Security: We may share your personal data to protect the security of our systems, prevent fraud, or safeguard business operations.
With Your Consent: We may disclose your personal data for any other purpose with your consent.
5. Cookies Policy
We use cookies and similar tracking technologies on our website to enhance user experience, analyse traffic, and assist with marketing efforts.
What Are Cookies?
Cookies are small text files placed on your device when you visit our website. These allow us to recognise your device and collect information about your usage.
Types of Cookies We Use:
Essential Cookies: Necessary for website functionality.
Performance and Analytics Cookies: Help us understand how visitors interact with our site.
Targeting and Marketing Cookies: Deliver relevant ads based on browsing behaviour.
Managing Cookies
You can control your cookie preferences through your browser settings or by using cookie management tools on our website. For guidance on managing cookies in specific browsers, visit:
Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Edge
6. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing personal information.
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including the duration of business relationships, and as required for compliance with legal obligations in the UK, France, and Hong Kong. We regularly review our retention periods and securely dispose of data when no longer needed.
8. Data Security
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, use, alteration, and disclosure, including encrypted communications, access controls, and security audits and monitoring.
9. Data Subject Rights
Individuals whose data we process across any of our branches have the following rights under applicable data protection laws in the UK, France, and Hong Kong:
Right to access: Obtain a copy of your personal data.
Right to rectification: Request corrections to inaccurate data.
Right to erasure: Request deletion of personal data in certain circumstances.
Right to restrict processing: Limit how your data is processed.
Right to data portability: Receive your data in a structured format.
Right to object: Object to the processing of your data.
Right to withdraw consent: Withdraw consent at any time where consent is the basis for processing.
Requests related to these rights can be submitted by contacting [email protected]. We will respond to your request within one month.
10. Direct Marketing
For marketing communications, we rely on legitimate interests or consent, depending on the jurisdiction. Recipients can manage their preferences or opt out at any time by following the instructions in the communication or by contacting us.
11. Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of significant changes where required.
12. Complaint
If you are based in the UK or EU and believe that we have not complied with applicable data protection laws, you have the right to lodge a complaint with your local data protection authority. For Hong Kong residents, you can contact the Office of the Privacy Commissioner for Personal Data (PCPD).
13. Contact Information
If you have any questions or concerns about this privacy policy or how we handle personal data, please contact us at: Email: [email protected]
Address: 2/3 Hornton Court East, Kensington High Street, London W8 7RT, United Kingdom